Brand Marketing Associate - Remote
Company: UNFI
Location: Providence
Posted on: May 8, 2024
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Job Description:
Job Overview:The Brand Marketing Associate will support the
Brands+ Brand Management team in various aspects of promoting our
core Brands. Responsibilities will include Brand Business
Analytics, Communications Support, Customer/Tradeshow Support,
Sales Support, and Project Management. This role provides a
valuable opportunity to learn and contribute to the Brand
Management function. They are responsible for working
cross-functionally with Sales, Sales Operations, Merchandising,
Product Development, Product Business Management, and Finance to
meet goals and attain metrics.What does it mean to be part of the
Brands+ Team?UNFI Brands+ is one of the most comprehensive private
label programs available today. With over 5,000 products across 200
categories throughout the store, we believe we have what today s
consumer is seeking from national brand equivalents to opening
price points to gourmet, specialty, and organic offerings. Joining
our team of food scientists, product developers, brand managers,
sourcing experts, product managers, and chefs, you would be part of
delivering quality category-leading brands to consumers,
diversifying assortment to attract a wider range of shoppers, and
build shopper loyalty. More choices for consumers and more
opportunities for retailers striving to make our customers stronger
and our food solutions more inspired.Job Responsibilities:Brand
Business Analytics (25%)Develop insights based on ad hoc analyses
utilizing Nielsen s syndicated data. These will include but are not
limited to Brand and category sales trends.Provide insights based
on household panel (Nielsen Consumer Facts) data for brand
management, sales ops, and sales.Provide insight on promotion
timing, pricing, and tactics to improve sales for the brand.
Identify what is working at a retailer and what is not and provide
recommendations on how to improve performance. Able to do
assortment analysis to recommend the optimal assortment a retailer
should carry.Analyze syndicated data and use this data to help
create selling presentations. Actively support line reviews and
customer category reviews.Provide time-based analytics of Brands+
brand performance, including changes in category, customer, market,
and item performance.Analyze data to determine the why behind
performance and generate real-time actionable recommendations to
achieve brand goals.Contribute to monthly and annual forecasting
based on sales trends and market input.Project Management
(25%)Complete new item set-up forms outlining attributes for
products ready for launch.Create and manage project timelines and
workflow for all marketing materials and customer marketing
materials while adhering to workflow processes to ensure project
deadlines are met.Contribute to elements of marketing plan
execution.Ensure product images, product descriptions, and all
other relevant content for new products are uploaded to
Salsify.Work with the digital/salsify team to problem solve and fix
any bottlenecks in the web publishing process.Support the
information gathering, and product tracking for international
product sales.Sales Materials Support (20%)Assist in the
development of category business reviews collecting information
such as competitor insights, SKU details, and product
images.Develop sales category reviews, brand overviews, and new
item selling material including PPT presentations and sell
sheets.Proof all marketing materials including sell sheets,
presentations, and internal communication to ensure accuracy and
make recommendations for revisions as needed.Coordinate ad hoc
requests to develop custom marketing materials such as
presentations, flyers,POS, etc for key customers (priority may vary
depending on the ask).Brand Tracking (10%)Guides Run, distribute,
and continuously improve weekly tracking reports utilizing Nielsen
syndicated data (NIQ Discover).Track and measure the performance of
Brands+ marketing initiatives using internal analytics and
syndicated data.Communications Support (10%)Provide information
monthly on new items (UPC data, high-level insights, and DC
availability) to be published in UNFI s publications (e.g. New &
Now, Destination Fresh, TGIF).Contribute to Public relations
programs for Brands+ and submit sample requests for PR, ensuring
the product arrives on time for publication.Customer / Tradeshow
Support (10%)Create and manage detailed tradeshow tracker outlining
all deliverables for Brands+ tradeshows.Coordinate meetings to
discuss all tradeshow execution and receive updates from each party
ensuring deliverables are hitting deadlines.Performs other relevant
job duties as required.Job Requirements:Education/
Certifications/or Equivalent combination of education training and
experience:Bachelor s degree in marketing or business preferred or
equivalent related experience and training.Experience:3+ years
related experience in marketing.Knowledge/ Skills/
Abilities:Excellent oral, written communication, and excellent
interpersonal skills.Strong data and analytic skills.Strong sense
of urgency and project management skills.Team player and working
leader.Highly motivated / self-starter.Ability to prioritize a
multitude of tasks.Ability to work in a fast-paced environment and
manage various projects at the same time.Meticulous attention to
detail.Strong proficiency with Excel & PowerPoint; Strong
quantitative analysis skills.Flexible and adaptable to learning and
understanding new technologies.Excellent written, verbal, and
interpersonal communication skills.Strong project management
skills.Strong organizational and critical thinking skills.Ability
to work independently on projects as well as work as a member of a
team.Ability to work in a fast-paced environment and manage various
projects at the same time.Prior experience working on
cross-functional teamsSome travel may be required (approximately
1-2x per year)All qualified applicants will receive consideration
for employment without regard to race, color, age, religion, sex,
sexual orientation, gender identity or expression, national origin,
disability, or protected veteran status. UNFI is an Equal
Opportunity employer committed to creating an inclusive and
respectful environment for all. - M/F/Veteran/Disability. VEVRAA
Federal Contractor.
Keywords: UNFI, Lowell , Brand Marketing Associate - Remote, Advertising , Providence, Massachusetts
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