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Email Marketing Associate

Company: Yello
Location: Lowell
Posted on: November 25, 2022

Job Description:

About The Role:

Our ideal candidate has an eye for detail - no error or oversight, big or small, gets past you. You are a problem solver who is not afraid to roll up your sleeves and jump right into execution. You are an independent self-starter who has an entrepreneurial drive and loves to think of better, more efficient ways to solve both everyday and unique problems. You will be responsible for managing end-to-end email production processes, campaign optimization, and reporting for the retention marketing team.

How You'll Make An Impact:

Manage the end-to-end email production process and campaign calendar for our email deployments within our ESP platform (including HTML coding)

Oversee email campaigns and ad-hoc projects across the entire customer lifecycle

Manage email reporting dashboards, monitor trends, and make recommendations based on results

Monitor daily program automation and data processes; troubleshooting when necessary

Collaborate with internal teams, running QA to test email assets across environments

Manage the setup and monitoring of ad hoc, triggered, and transactional programs, including optimization of existing programs and development of new programs

Stay current on email marketing best practices and share learnings and insights regularly with the broader marketing team

Work cross-functionally with members of sales, CS, and marketing teams

Create and segment custom lists for email deployment

Work on various growth marketing initiatives and help support the acquisition team with various ad hoc requests.

What We're Looking For:

1 year internship or full-time experience in email marketing

BA/BS in Marketing preferred

HTML & CSS email coding proficiency; comfort with cross-client email coding best practices

You are a quick learner and a creative problem solver who believes every situation has an optimal solution

You love getting your hands dirty and are not afraid of diving deep into execution

Detail-oriented, high energy, positive-minded, quick learner, self-starter, multi-tasker

Familiar with other digital marketing channels

Strong quantitative skills and familiarity with web analytics tools

Strong project management background; experience collaborating across multiple departments to execute projects

Comfortable drafting written content and crafting marketing email copy

Organized, efficient, and strong communication and writing skills

Familiar with Microsoft Suite and Google Suite Products

Additional Information:

We are open to remote applicants for this position as long as you are based in one of the states we are set up to do business in: AZ, CA, CO, FL, GA, IL, IN, KS, MA, MI, NC, NH, NJ, NV, NY, PA, TN, TX, VA, and WI

Employees who intend to work from our Chicago office must be fully vaccinated against COVID-19

Yello is an Equal Opportunity Employer. All applicants will receive consideration for employment without regard to race, color, religion, sex, pregnancy, sexual orientation, gender identity, national origin, age, protected veteran status, or disability status

You must be authorized to work in the United States. Yello is not offering visa sponsorship for this role

Keywords: Yello, Lowell , Email Marketing Associate, Advertising , Lowell, Massachusetts

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