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Media & Brand Channels Manager

Company: VirtualVocations
Location: Lowell
Posted on: April 6, 2025

Job Description:

A company is looking for a Media & Brand Channel Lead to oversee and optimize its external brand presence across digital channels.
Key Responsibilities

Develop and execute media outreach strategies to secure high-impact earned media placements
Oversee external-facing digital channels, ensuring brand consistency and optimizing content for engagement
Lead the strategy and execution of paid media campaigns while tracking and reporting on their performance

Required Qualifications

10+ years of experience in marketing, communications, media relations, or a related field
Strong understanding of the GovCon market and federal sector communications
Proven experience in media relations, including pitching and managing press relationships
Deep familiarity with digital channels and digital marketing tools
Experience in developing and tracking paid media campaigns for brand awareness and lead generation

Keywords: VirtualVocations, Lowell , Media & Brand Channels Manager, Advertising , Lowell, Massachusetts

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