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Growth Marketing Manager

Company: Darling Consulting Group
Location: Newburyport
Posted on: September 23, 2022

Job Description:

Darling Consulting Group (DCG) is a leading national provider of consulting services and online solutions to community banks and credit unions and one of Boston Globe's Top Places to Work. DCG is seeking an experienced Marketing Manager to help drive the firm's marketing strategy from conception and goal setting through execution, measurement, analysis, reporting, and refinement. This individual will collaborate across the organization on marketing and promotional activities that support the expansion and growth of DCG's products and services. They will own key strategic initiatives, including the go-to-market planning for new product launches and ongoing development of the corporate website. Additionally, this colleague will contribute meaningfully to the digitization and automation of the sales and marketing funnel.The ideal candidate is a confident, self-starting individual who will thrive in a highly-collaborative, values-driven culture. We seek a critical thinker with creative skills who is also passionate about digital marketing and using data in new ways to further business goals. -Responsibilities

  • Direct the development of the next generation of the company website and its multi-media components; own ongoing strategy and content management
  • Work with DCG's marketing automation system to plan and execute strategic campaigns and design "journeys" for prospects and clients
  • Own the creative development of campaign content, including copywriting and visuals, across all channels (direct email, events, web, podcast, video, social media, whitepapers)
  • Work with CRM and automation systems to create business intelligence using strong data visualization skills; measure and analyze the results of marketing activity via KPIs and goal setting; continually assess the state of CRM system, measuring growth and strength
  • Collaboratively develop and execute marketing plans for select DCG products, services, and special projects
  • Collaborate closely with the sales team on lead generation and prospect nurturing at all stages of the sales funnel
  • Contribute to the conception and execution of thought leadership and whitepapers -Requirements
    • At least 8-10 years of proven marketing experience, including strategic plan development and creative execution
    • Digital marketing experience (email, web, social), including SEO and tools such as Google Search and Google Analytics
    • Experience with marketing automation systems (e.g., Marketo, Hubspot) a very strong plus
    • Experience with databases; writing queries a strong plus; knowledge of Salesforce a very strong plus
    • Exceptional writing and grammatical skills a must
    • Exceptional PowerPoint skills and experience with visual communication principles
    • Past experience with banks or credit unions a plus
    • Undergraduate degree; graduate degree a strong plus -For more information and to apply, visit: https://www.darlingconsulting.com/careers-at-dcg

Keywords: Darling Consulting Group, Lowell , Growth Marketing Manager, Executive , Newburyport, Massachusetts

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