Loyalty Marketing Manager
Company: Lark Hotels
Posted on: January 25, 2023
The Marketing department at Lark Hotels is growing and is
seeking a Loyalty Marketing Manager to elevate our guest experience
and generate more direct revenue for our properties. Utilizing
Salesforce Marketing Cloud and other owned media channels, our
ideal team member will be a customer service thinker, creative idea
generator, collaborator, analyst, and communications expert. This
role is a fully remote opportunity for anyone living in the United
About The Opportunity
Brand - Identify and cultivate the magic in the brand to build
strong connections to Lark among new and existing guests.
On a Lark Club - Working with our front desk and revenue teams,
continually refine and grow the club to increase direct revenue to
Marketing Channel Management - Execute regular promotions in
concert with our paid and earned media teams to engage guests
across all touchpoints and inspire them to join the Club.
Insights - Uncover new ways to personalize guest communications and
optimize their stays through data analytics, surveys, and
Salesforce Marketing Cloud - Be our go-to subject matter expert and
operator of SFMC.
--- Contribute to a workplace culture that is consistent with the
values of Lark Hotels.
--- Directly manage and own the planning, execution, and
optimization of all programs that build and engage our guest
database, such as email campaigns, contests, surveys, and Club
--- Plan, execute and manage all email and text campaigns using
Salesforce Marketing Cloud (SFMC), and constantly develop new,
inspiring, on-brand creative ideas.
--- Partner with our in-house teams and appropriate stakeholders to
continually assess performance and improve targeting and
--- Ensure ongoing compliance with CAN-SPAM and all other
applicable legislation that impacts campaigns.
--- Serve as liaison between our company and assigned technology
--- 3+ years of marketing, advertising, and/or digital marketing
experience for hotels, destinations, restaurants, or other travel
and hospitality-related industry.
--- 3+ years experience working with enterprise-level email service
and CRM programs.
--- Experience building and managing complex email and mobile
campaigns, personalizations, and automation.
--- A right and left-brained thinker; you are as comfortable with
providing deep, insightful analytics as you are envisioning an
immersive customer journey.
--- A driven self-starter who can work independently and own the
successes and challenges of the "owned media" channel of the
--- A passionate, respectful collaborator who can fit into the
culture of the Marketing team and continually add to its
--- Excellent writing and communication skills.
--- A "hospitality soul" - someone who cares about people,
families, communities, and the benefits of travel.
--- Knowledgeable about travel, hospitality trends, and the
traveler customer profile.
--- Location: US-based. Role is remote, work from home, with some
Keywords: Lark Hotels, Lowell , Loyalty Marketing Manager, Executive , Amesbury, Massachusetts
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