Event Sales Manager

Company: Boston - Rosa Mexicano
Location: Boston
Posted on: February 18, 2026

Job Description:

Job Description Job Description The Event Sales Manager is responsible for planning, selling, and executing all private dining and large party events. This role plays a critical part in driving revenue through both proactive and reactive sales efforts, including local marketing, direct outreach, and relationship-building strategies. The position reports to the Director of Group Sales & Catering and works closely with the General Manager and Executive Chef to ensure that each event reflects our brand values and exceeds guest expectations. Key Attributes & Qualifications: • Highly motivated self-starter with a proactive mindset • Natural leader who models our brand culture and values • Team-oriented with a strong focus on guest satisfaction • Passionate about hospitality and building meaningful client relationships • Confident and skilled in sales techniques and negotiations • Excellent interpersonal, verbal, and written communication skills • Strong organizational and time management abilities • Detail-oriented with the ability to manage multiple projects simultaneously • Goal-driven with proven ability to meet or exceed sales targets • Reliable transportation required • Bilingual (preferred but not required) Core Responsibilities: • Proactively solicit, negotiate, and confirm group and private dining business to meet or surpass sales goals • Manage all incoming inquiries via phone, email, and website within a 48-hour response time • Prepare proposals, issue contracts, and coordinate billing and event logistics including food and beverage arrangements • Cultivate existing client relationships while also actively prospecting new business opportunities • Serve as a brand ambassador at industry and community events • Communicate effectively across all departments to ensure seamless event execution • Build and maintain a consistent pipeline of leads and bookings • Prepare and present floor plans, customized menus, and detailed event outlines to clients • Create and update Banquet Event Orders (BEOs) in collaboration with front- and back-of-house teams • Coordinate staffing needs and ensure alignment with event schedules • Work closely with the GM, Executive Chef, Sommelier, and Bar Manager to review and confirm all food and beverage selections • Oversee on-site and off-site event execution, including managing logistics, delegating responsibilities, and ensuring guest satisfaction • Handle all aspects of the booking process including negotiations, contracts, deposits, payments, and post-event reconciliations • Conduct timely follow-ups with clients, including thank-you notes and resolving any feedback • Review monthly sales performance with the Director of Group Sales & Catering and align efforts to meet defined revenue goals • Act as liaison between the restaurant and the corporate marketing team, ensuring timely communication of promotions, holidays, and specials to relevant contacts (concierges, planners, etc.) • Assist with menu updates and printing as needed Education & Experience Requirements: • Minimum of 2 years’ experience in restaurant group sales or a comparable hospitality sales role • Proven ability to negotiate pricing within company guidelines • Proficiency in Microsoft Office Suite, especially Outlook and Excel • Experience with Tripleseat and OpenTable is a strong plus Compensation: Base salary commissions benefits package

Keywords: Boston - Rosa Mexicano, Lowell , Event Sales Manager, Hospitality & Tourism , Boston, Massachusetts