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Marketing Communications Specialist

Location: Lowell
Posted on: May 3, 2021

Job Description:

Job DetailsJob LocationHeadquarters - Lowell, MADescriptionJeanne D'Arc Credit Union offers competitive wages, excellent benefits, a pleasant working environment and the opportunity for career growth and advancement. We count on our valued workforce to be professional, provide exceptional member service and to help our members make smart financial choices.Come join our team as a Marketing Communications Specialist where under the general direction of the Vice President Marketing & Financial Education, you will be responsible for conveying the Credit Union's internal and external messages to further Credit Union objectives. You will plan, coordinate, develop, and implement the overall Credit Union communication program and marketing plans. You will manage internal communication regarding Marketing efforts and Community Events to employees and external communication to targeted audiences such as local and national press, community partners and the general public. You will externally communicate with the media and other interested parties to announce new products, community involvement and organizational initiatives. As part of the Marketing team, organization/ attendance/ contribution at day, evening and weekend events where the Credit Union is connecting with the public is required.ESSENTIAL DUTIES and RESPONSIBILITIESWorks with the Vice President Marketing & Financial Education to coordinate and implement a marketing and communications strategy to leverage marketing and press opportunities in relation to the Credit Union's overall organizational goals; works with marketing team members to execute marketing projects and campaigns to meet the Credit Union's strategic goals.Drafts, sends and pitches stories to press contacts in mainstream media, community outlets and industry journals; ensures media contact list is current and accurate; develops relationships with press contacts; responsible for issuing press releases, arranging interviews and compiling press kits.Drafts and sends internal communication related to contests, announcements, project updates, product launches, marketing campaigns and other related messages to keep employees engaged and informed.Manages and contributes to The Money Mill Blog.Communicates with branch personnel to discuss upcoming campaigns, past results or new initiatives and/or promotions.Prepares and/or writes speeches, briefings, bios and other documents for key executives.Develops, manages, updates and reviews the content of external web sites, including microsites and landing pages to ensure that it is current and timely.Maintains up to date information on policies, procedures and regulations that affect compliance issues; conducts regularly scheduled audits of marketing materials, websites and branches for accuracy and compliance.Writes and edits content for Print on Demand collateral to ensure relevant content and brand cohesion.Assists with the development/execution of various marketing promotions including coordination of third party vendor work in development of concepts, copy and graphic design; assists with management of vendor relationships to keep projects on time and on budget.Responsible for drafting and submission of annual awards entries, such as CUNA Marketing etc.Works with various internal/external business partners to develop a communication plan that will keep them informed about rates, promotions and PR efforts.QualificationsBachelor's degree and 4 years of related marketing experience; or an equivalent combination of education and experience. Advanced knowledge of marketing, advertising, and promotions. Banking and/or credit union specific knowledge is preferred.

Keywords: JEANNE DARC CREDIT UNION, Lowell , Marketing Communications Specialist, Other , Lowell, Massachusetts

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