LowellRecruiter Since 2001
the smart solution for Lowell jobs

Demand Generation Specialist - Marketing

Company: Chesterton Global Solutions
Location: Groveland
Posted on: June 10, 2021

Job Description:

Overview

Who We Need:

You have advanced operating knowledge of the HubSpot Marketing automation system or a similar product.

You have previous experience setting up, driving and reporting on campaigns.

You have strong writing and communication skills!

Given these skills, you could work anywhere. So why not bring your talents somewhere great?

How about working at a company:

  • With 130+ years in US manufacturing, whose business is still growing
  • That is led by successful, strategic, personable leaders who know your name
  • That has a significant global environmental impact with products and services that prevent and reduce industrial pollution
  • That encourages you to dedicate 5% of your on the clock time to career development
  • That gives you a formal on-boarding program to get you on a fast path to success
  • That offers tuition reimbursement, a global employee recognition program where you can win gift cards, a mentoring program, a paid volunteerism time-off program, a scholarship program for children of employees and many more!
  • That has people who are fun, smart, engaged and like working together to bring world-class service to our Customers every day

Check out our formal job description below:

Job Summary

Chesterton has a laser focus on our customers. The Demand Generation Specialist manages email campaigns, data, and workflows in the HubSpot marketing automation system to drive engagement and marketing qualified leads for the organization's sales teams. This role is responsible for all incoming leads generated through the Chesterton website, tradeshows, webinars, and other efforts and produces quarterly/monthly reporting.

Responsibilities

  • Writes, edits, and sends e-mail blast announcements in conjunction with global marketing to sales and prospective customers.
  • Manages daily web leads that require manual review and communicates with sales teams. Uploads and assigns leads from tradeshows and webinars.
  • Sets up product and industry campaigns and reports on quarterly progress. Participates in regular meetings with product marketing staff to help plan campaign rollouts.
  • Develops drip campaigns, landing pages, email templates, workflows, calls-to-action, and webinar schedules.
  • Maintains HubSpot marketing automation tool, ensuring data/list integrity; documenting procedures; improving lead management and segmentation; and growing the database of qualified prospects.
  • Trains Chesterton regional offices on HubSpot marketing automation system through documented delivery of best practices, procedures, and system organization.
  • Spearheads and supervises legal compliance with email privacy laws and communicates necessary information within the organization.
  • Participates in the development and maintenance of buyer personas based on interviews and surveys.
  • Conducts A/B testing to optimize campaign results. Creates reports and recommendations to improve results.
  • Utilizes additional email packages and data sources, as necessary, to grow prospect list.
  • Contributes to social media activities and related content. Provides approved photography and posts.
  • Assists with departmental marketing activities, as needed.
  • Recommends changes, enhancements and/or cost-saving approaches.

Complexity of Duties

  • Works under supervision as an individual contributor and makes decisions based on pre-established policies and procedures, and/or with professional discretion using judgment to determine when a higher level of authority is necessary.
  • Simultaneously manages multiple complex initiatives of varying priority and scale.
  • May be required to travel.

Essential Skills

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

  • Experience successfully managing projects involving tight deadlines, multiple stakeholders and many moving parts.
  • Proven experience with HubSpot or a similar marketing automation tool including list management, campaign management, drip email campaigns, and workflows.
  • Strong attention to detail.
  • Ability to work with team to troubleshoot technical and data issues with HubSpot and CRM.
  • Analytical skills for assessing results and adjusting campaigns.
  • Solid writing skills are a plus.
  • In-depth knowledge of Microsoft Outlook, Word, Excel, and PowerPoint.
  • Capacity to keep pace with industry changes in technology, new media and software/hardware.

Education and/or Experience

  • Bachelor's degree or equivalent.
  • 2+ years' experience with corporate, agency, non-profit, or similar marketing.
  • One year experience using HubSpot or a similar marketing automation system.
  • Certification in HubSpot Inbound marketing modules (preferred).

Physical Demands

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job the employee is required to stand, walk, sit, talk or hear and reach with hands and arms. Close vision required and the ability to identify and distinguish color. Must be able to sit and work on a computer for extended periods of time. Moderate noise exists in the daily work environment.

All of A.W. Chesterton Company employment is contingent upon successfully passing a background check, drug test, and the respective medical surveillance requirements.

Chesterton is an equal opportunity employer M/F/V/D

#LI-DNI

Keywords: Chesterton Global Solutions, Lowell , Demand Generation Specialist - Marketing, Other , Groveland, Massachusetts

Click here to apply!

Didn't find what you're looking for? Search again!

I'm looking for
in category
within


Log In or Create An Account

Get the latest Massachusetts jobs by following @recnetMA on Twitter!

Lowell RSS job feeds